Dossier Services

Verbal identity for fashion, beauty, design, and culture.

Verbal identity for fashion, beauty, design, and culture.

There are countless ways for your brand to speak. Only one sounds like you.

There are countless ways for your brand to speak. Only one sounds like you.

Stockholm / Sweden

01 / Dossier Services

Dossier Services

Keeping your voice recognisable as your brand travels through the world is not always easy.


People, channels, and contexts all colour how you sound.


At Dossier Services, we translate what makes your brand singular into a voice that speaks like you, wherever you show up.

When several voices are possible, knowing which one holds is the work.

Keeping your voice recognisable as your brand travels through the world is not always easy.


People, channels, and contexts all colour how you sound.


At Dossier Services, we translate what makes your brand singular into a voice that speaks like you, wherever you show up.

Stockholm / Sweden

01 / Dossier Services

01 / WHAT WE DO

From the understated to the expressive, we design the voice that captures a brand’s point of view. For clients that move by instinct, by discipline, or anywhere in between.

01 / VERBAL IDENTITY

01 / VERBAL IDENTITY

How a brand speaks and the system that makes it hold across the game of telephone that is today’s media landscape.

How a brand speaks and the system that makes it hold across the game of telephone that is today’s media landscape.

02 / BRAND STRATEGY WRITING

02 / BRAND STRATEGY WRITING

Positioning, messaging, narratives, and the words that carry the weight of the strategy wherever the brand needs to show up.

Positioning, messaging, narratives, and the words that carry the weight of the strategy wherever the brand needs to show up.

03 / EDITORIAL

03 / EDITORIAL

Profiles, interviews, stories, and writing that provides depth, nuance, and something worth staying for.


Whether you simply need a single piece of copy or a full verbal identity, we can tailor the scope to your specific priorities.

03 / work

Recent projects across verbal identity, brand strategy writing, and editorial.

Verbal IDENTITY / 2026

Steamery

[STOCKHOLM, SWEDEN]

Verbal identity for a brand redefining textile care as an act of attention

BRAND STRATEGY WRITING & verbal direction / 2025

Vanquish Yachts

[MARKNESSE, NETHERLANDS]

Brand strategy writing and verbal direction for a luxury yacht brand playing by its own rulebook.

Editorial / 2026

Sigma Lenses

[AIZU, JAPAN]

Profiles of photographers who see the world differently, and the ways they create and work.

Selected clients

H&M

Vanquish Yachts

Absolut

Sigma Lenses

Steamery

J. Lindeberg

David Andersson Jewelry

Tiger of Sweden

Jeanerica

Sabertooth Pictures

Norrbottens Destilleri

A.W Bauer

Björk&Berries

Klättermusen

Verso Skincare

Manasi7

Sven-Harrys Konstmuseum

Stockholm Design Lab

Swedish Stockings

The Ingmar Bergman Foundation

04 / Contact

Stockholm / Sweden

04 / Contact

Dossier Services is an independent practice founded in 2011 by copywriter Martin Thomasson. We deliver verbal identity, brand strategy writing, and editorial, working predominantly with fashion, beauty, design, and culture-driven brands. Our office is located in Södermalm, Stockholm.


Email to schedule a video appointment if you have a project in mind, or simply want to say hi. We’ll take it from there.

Dossier Services

Stockholm / Sweden